by Ana V. Francés
1. Tell us about the project it in a few lines 2. Where did the idea of “VELORAPIDA” come from? 3. why “electric bikes”?
Hectic groove, difficult urban mobility and environmental awareness are more and more pushing us to use bicycles rather than cars. And electric bikes are living their momentum as the ideal solution to move in town easily and healthy, for us and for the environment. But it is not easy to find a nice bike, without too many cables and the battery compromising the look.
From this intuition two friends, lifestyle lovers and ecology oriented, were looking for alternative solutions to bicycles with pedal assist. Together with a manufacturer with a 90 years tradition in bikes manufacturing they conceived Velorapida, starting from the original look with classic design and the wish to respect its elegance. The first Velorapida models were launched in Summer 2013, vintage e-bikes with the right mix between style and technology, elegance and innovation. Velorapida is meant for design lovers, who want an e-bike but also elegance and vintage flair, as well as careful design and innovative technology.
In each Velorapida the battery is hidden in the front leather bag. Thanks to the 250-watt motor allowing 5 different levels of speed, the bikes reach a speed of 25 km per hour for over 60 km. All models are equipped with a LCD display to monitor and adjust the speed and to check the mileage, with automatic two-speeds SRAM transmission and with a wireless system stopping the motor when brakes are activated. The wheels have hand mounted reinforced stainless steel spokes.
Velorapida e-bikes can be purchased on line on www.velorapida.com, with the possibility to see pictures, choose model and accessories, ask for customization or different requests.
4. Who do you take your inspiration from?
Vintage bikes have an endless flair and we wanted to maintain the design though realizing modern electric bicycles. Each Velorapida is made in Italy with focus on quality and passion for details, following the world renowned tradition of Italian manufacturers integrated with innovation, safety and reliability.
5. Where are you based and why?
Velorapida is based in Milano. Not only the bikes, but also all accessories and leather parts are made by Italian artisans.
6. Any future project?
Product development is the core of our business, we are continuously looking for new trends and technologies in our sector, where innovation combined with design and tradition have proven to be Velorapida’s success factor.